For the September 2010 Bi-Monthly Education Program of the Dallas chapter of the International Special Events Society, Significant Events coordinated and designed an evening to welcome and pay tribute to our keynote speaker, noted wedding designer Sasha Souza and her new book Signature Sasha: Magnificent Weddings by Design. Using quotes from Sasha’s book as inspiration, we branded the entire event with the help of graphic design firm Orange Spot Pink Nose with quotes from the book pertaining to lighting, menu, floral, cake, etc. The concept of “a wedding for all seasons” held true as guests entered the beautiful Hilton Anatole foyer to see 4 beautiful wedding dresses from White Gown Showroom representing the four different seasons being modeled by “brides” from Triple Play Staffing with make-up artistry from Elan Make-Up Studio. After relaxing on lounge furniture from Cort Event Rentals and having a few cocktails and hors d’ourves, guests entered the stunning Wedgwood Ballroom and were in awe of the dramatic floral arrangements from Out of the Garden which also represented the four seasons and were complemented by color wash lighting and pinspotting from Beyond as well as linens and tabletop items from Ducky-Bob’s Event Specialists. Also, front and center upon entering the room, was a majestic showpiece cake from Frosted Art. After a delicious four course dinner, our emcee Glenn Roush introduced Sasha who delighted guests with pictures of her work and shared her own best practices to inspire all of the wedding professionals in the room to push themselves to new design heights! Indeed, part of the evening’s entertainment was a Design Board competition, where local wedding designers could showcase and compete against each other by displaying the best of their wedding design, and Sasha acted as a judge.
Photographer Nick Mallouf Photography
“Food & service was GREAT!!” “The menu selection was perfect for the theme.” “The wedding cake was AWESOME.”
“The Wedgewood area was absolutely lovely for this event.” “The space was a perfect fit!” “LOVED the room.”
“Centerpieces were beautiful as were the table settings.” “The centerpieces were "over the top" gorgeous” “Floral centerpieces were spectacular.”
“I really enjoy the higher level education that we are receiving now.” “Sasha was the best, by far. She gave me new information and ideas, and was super approachable and friendly.” “Loved Sasha's presentation.” “The content of the meeting was exceptional.” “Sasha Souza's presentation was very educational and entertaining”
“Was a wonderful evening.” “The best event for ISES I have attended.” “Thought it was so beautiful & well done with the 4 seasons.” “The overall theme & presentation was great!” “Meredith & Emily really did a great job with this”
- Survey comments collected from various event attendees