For the Dallas leg of their Summer U-Verse Road Trip Series, AT&T and their producers Digital Kitchen contracted Significant Events to create an outdoor event for 1,500 AT&T employees. Tents were set up for U-Verse networks – HBO, Starz, Fox, TNT, HDNet, and – and employees could visit the booths and get take-aways, snacks, or a photo opportunity with NASCAR’s Kyle Petty or iconic Dan Rather! These photos and many more were taken in front of the Step and Repeat which we had created with the event logo. Guests could also visit the huge Game of Thrones prop throne for a photo opportunity. Balloon bunches in AT&T colors as well as a 72′ long orange “red” carpet were installed in order to drive home the brand. Ice cream was served by the Significant Events’ staff from a branded ice cream truck as well. Since U-Verse is a cable television product, it was imperative that a crystal clear, high definition television sizzle reel could be projected. No small task! We accomplished it using a custom L.E.D. Wall and additional power brought into the space. Audio dispersement was important as well for not only the television reel but also the raffle items. Guests had a great time taking a break from their desks to come and celebrate U-Verse in the plaza below!
Photography by Out of the Booth