Significant Events was proud to work with Charles Schwab for the brand activation of “Schwab on Tap” – their craft investment strategy initiative. We took the “on tap” idea to heart by executing an awesome craft beer pairing event for 1,000 of their employees at their DFW area campus. Guests were greeted with custom, colorful, exciting branding everywhere you looked as part of this marketing campaign. From the welcome desk to informative gallery walls to photo booth opportunities to window vinyls, the Schwab on Tap brand was impressively displayed in so many ways! Five various craft beers from around Texas were served, each one paired thematically with a Schwab “craft category” investment portfolio. Guests enjoyed beer tastings in adorable mini Pilsner glasses along with yummy pub snacks. Pub games were available to play as well, and employees had a great time mingling, eating and drinking, and celebrating the launch of this new campaign.