For the September Bi-Monthly Education Program of the Dallas Chapter of the International Special Event Society, renowed wedding designer Sasha Souza was featured as our keynote speaker and was promoting her new book Signature Sasha: Magnificent Weddings by Design. Indeed the book did serve as inspiration for Significant Events’ design and coordination of the event! With the help of graphic design firm Orange Spot Pink Nose, we took quotes straight from Sasha’s book and branded them on virtually everything. The floral centerpieces, lighting, cake, menu, charger, party favors, bar sign, and signage for platforms containing models wearing wedding dresses all displayed an appropriate quote from the book. Guests loved the branding elements and they helped to make it a beautiful and educational evening all around!
